Apple launches triple-camera iPhone 11, cuts prices for basic models
CUPERTINO: Apple caught up with hardware rivals on Tuesday (Sep 10) by revealing a triple-camera iPhone, while cutting prices for its well-nigh basic models and laying out plans for streaming and gaming services.
Cost appeared to be a key consideration as the tech giant reduced the entry-level cost for the iPhone 11 to Us$699 and undercut rivals for its gaming and streaming television subscriptions.
Apple unveiled three versions of the iPhone eleven including "Pro" models with triple cameras and other advanced features starting at US$999 and Us$1,099, unchanged from final year's prices, touting upgraded features including ultrawide camera lenses.
The surprise from Apple was the reduction in the starting price at US$699, down from US$749 for the iPhone XR a twelvemonth ago even equally many premium devices are being priced around U.s.a.$1,000.
READ: iPhone 11, TV+ and Apple tree Spotter: All y'all need to know about Apple tree's latest launches
The new iPhones are "jam-packed with new capabilities and an incredible new design", Apple chief executive Tim Melt told a launch event in Cupertino, California as the company set plans to sell the new handsets on Sep xx.
Customers in Singapore can pre-order the phone from Friday nighttime, with prices starting from S$one,149.
CONTENT AS SWEETENER
Apple tree's announcements appeared to be aimed at emphasising value as the company looks to shift its business concern model to reduce its dependence on smartphones and tie in digital content and other services to its devices.
"We got a stream of nonstop product launches, with content being used every bit a sweetener," said Avi Greengart, annotator and consultant with Techsponential.
"I think the iPhone xi is compelling and may convince people to upgrade earlier than they might have otherwise given the lower price and longer bombardment life, not just an improved photographic camera."
LISTEN: The Pulse: The iPhone 11 and the outlook for Apple
With the new devices and services, "I think there are more reasons to stay with Apple than to defect from Apple tree," added Patrick Moorhead, annotator at Moor Insights & Strategy.
STREAMING AND GAMING
Apple Tv+ service will launch on Nov ane in more than 100 countries at US$4.99 per month and will include a "powerful and inspiring lineup of original shows, movies and documentaries."
While Apple's streaming service will take limited content at first, its price is below the US$half dozen.99 for the forthcoming Disney+ service and the more expensive plans from Netflix.
"Clearly Cupertino is looking for market place share coming out of the gates with these surprising toll points that nosotros loudly applaud," said Daniel Ives of Wedbush Securities.
Apple is featuring scripted dramas, comedies and movies as well equally children's programmes in the service, which will compete against streaming giants like Netflix and Amazon.
READ: Apple Idiot box+ to launch in Singapore at S$vi.98 a month
"With Apple tree Idiot box+, nosotros are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will observe their new favourite show or picture on our service," said Zack Van Amburg, Apple tree's head of video.
Apple tree said customers who purchase an iPhone, iPad, Apple Television set, iPod touch or Mac will get the first yr of the service for gratuitous.
The company'due south online gaming subscription service, Apple Arcade, will launch side by side week, offering exclusive titles for mobile and desktop users.
The new service, which will as well cost US$4.99 per month, volition include more 100 game titles made for Apple devices and will exist bachelor in some 150 countries.
"You tin't notice these games on any other mobile platform for subscription service, no games service ever launched as many games, and we tin't expect for you to play all of that," production managing director Ann Thai told the Apple media outcome.
Apple tree too unveiled updates to its iPad tablet and Apple Watch smartwatch, also emphasising stable or lower prices with cuts to older versions.
"We think the lower iPhone xi price point and trade-in programme will assist promote upgrades, specifically in China, while the Apple Arcade and TV+ offerings will help advance services growth," CFRA Research annotator Angelo Zino said in a note about Apple.
The new seventh-generation iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil ii support.
Apple Sentry Series five is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium. Combined with the ability of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
New location features, from a congenital-in compass to current acme, assistance users amend navigate their solar day, while international emergency calling allows customers to phone call emergency services directly from Apple Sentinel in more than than 150 countries, even without an iPhone nearby.
Apple shares ended the formal trading mean solar day upwardly slightly to US$216.70, while streaming television receiver rivals Netflix and Disney both finished down about 2 per cent.
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Source: https://cnalifestyle.channelnewsasia.com/business/apple-new-iphone-11-smartphone-launch-229156
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